Important anunci des de la cúpula de Twitter. La xarxa social ha decidit prohibir la publicitat amb finalitats polítiques a nivell global. Així doncs, els partits ja no podran pagar per promocionar les seves piulades polítiques o per arribar a un públic determinat. Segons Jack Dorsey, CEO de Twitter, la mesura començarà a ser efectiva el proper 22 de novembre.
Justifica la decisió assegurant que "un missatge polític obté difusió i abast quan persones decideixen seguir un compte o fan un retweet". Per tant, creu que "pagar per aquest abast elimina la decisió, forçant missatges molt optimitzats i segmentats cap a la gent". "Creiem que aquesta decisió no s'ha de veure compromesa pels diners", defensa.
"Tot i que la publicitat a internet és increïblement poderosa i molt efectiva per a finalitats comercials, aquest poder té implicacions perilloses en la política, on pot ser utilitzat per influir en el vot i afectar milions de persones", afegeix.
We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵
— jack 🌍🌏🌎 (@jack) October 30, 2019
While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.
— jack 🌍🌏🌎 (@jack) October 30, 2019
These challenges will affect ALL internet communication, not just political ads. Best to focus our efforts on the root problems, without the additional burden and complexity taking money brings. Trying to fix both means fixing neither well, and harms our credibility.
— jack 🌍🌏🌎 (@jack) October 30, 2019
We considered stopping only candidate ads, but issue ads present a way to circumvent. Additionally, it isn’t fair for everyone but candidates to buy ads for issues they want to push. So we're stopping these too.
— jack 🌍🌏🌎 (@jack) October 30, 2019
In addition, we need more forward-looking political ad regulation (very difficult to do). Ad transparency requirements are progress, but not enough. The internet provides entirely new capabilities, and regulators need to think past the present day to ensure a level playing field.
— jack 🌍🌏🌎 (@jack) October 30, 2019
A final note. This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address.
— jack 🌍🌏🌎 (@jack) October 30, 2019